Why you should not equate photo retouching and slimming
I was reading on the internet that many people confuse photo retouching with slimming. Wait, what? But wait, there is more! Some apparel companies, began writing on advertisements they used photos un-retouched, which led to an increase in consumer satisfaction and thus increase sales. Once again, What Just Happened? That implies that people hate photo retouching, which is, let's not forget, an art form. Since when people hate art? These reactions on internet troubled me deeply and I thought to analyze in more detail this situation.
It is true that there were cases when original photos were discovered, of stars who differed from those published in magazines and people began to shout "fake". It is true that images have appeared on the covers, with clear signs of slimming and body modification. It is understandable that some people look more circumspect at images appearing in magazines, yet this does not mean that this type of editing is always used. We can not equate photo retouching and slimming!
If we look a little in history, we see that there retouching started a long time ago, immediately after film cameras. Retouching was done often directly on negatives to correct errors like dust or cracks. Retouching is done to complete the photographer's artistic direction, most often not about body modification. Common edits are adjusting colors, contrast, brightness and illumination.
Small corrections can be applied to the skin. For example pimples can be removed. If a oumple appears the day they get photographed, most people prefer to be portrayed without this thing. Or think of the business man or woman, who works 14 hours a day at a time when he needs a set of photographs. Is it really necessary to see all the dark circles under the eyes caused by fatigue? This is not a normal state of affairs, most people prefer not to display publicly these little details of personal life. Although it is not necessary that everyone show things they are not ready to share. This article is neither pro nor against retouching. It is the analysis of existing options that should be received with more positivity by everyone.
On wikipedia, the retouching is covered in this article: Photo manipulation
Photo retouching services for portraits are offered by a website PALLKRIS.COM
It's used mostly by freelance photographers and photo studios to outsource photo editing tasks.